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Circa ~1954-5 ASI Silver Plated & Solid Brass.
Approximate Sizes: Large 7.75" or 19.7cm, Small size 5.75" or 14.5cm


     
Small Silver Plated  Disneyland  
Sleeping Beauty Castle Letter Opener 
© 1954, WDP & ASI Hallmarks.  Obverse
Small Silver Plated Disneyland Sleeping Beauty Castle Letter Opener © 1954 Walt Disney Productions ASI Hallmarks. 5 5/8" (14.5 cm)
Obverse
Small Silver Plated  Disneyland  
Letter Opener 
© 1954, WDP & ASI Hallmarks.  Reverse
Small Silver Plated Disneyland Sleeping Beauty Castle Letter Opener © 1954 Walt Disney Productions ASI Hallmarks. 5 5/8" (14.5 cm)
Reverse
Large Silver Plated  Disneyland Sleeping Beauty Castle  
Letter Opener 
© 1954, WDP & ASI Hallmarks.  Obverse
Large Silver Plated Disneyland Sleeping Beauty Castle Letter Opener © 1954 Walt Disney Productions ASI Hallmarks. ~7 3/4" (19.5 cm)
Obverse
Large Silver Plated Disneyland  
Sleeping Beauty Castle Letter Opener © 1954, WDP, ASI Hallmarks  Reverse
Large Silver Plated Disneyland Sleeping Beauty Castle Letter Opener © 1954 Walt Disney Productions ASI Hallmarks. ~7 3/4" (19.5 cm)
Reverse
Large Brass Disneyland Sleeping Beauty Castle Letter Opener © 1954, WDP & ASI Hallmarks. Obverse
Large Brass Disneyland Sleeping Beauty Castle Letter Opener © 1954 Walt Disney Productions ASI Hallmarks. ~7 3/4" (19.5 cm)
Obverse
Large Brass Disneyland Sleeping Beauty Castle  
Letter Opener 
© 1954, WDP & ASI Hallmarks.  Reverse
Large Brass Disneyland Sleeping Beauty Castle Letter Opener © 1954 Walt Disney Productions ASI Hallmarks. ~7 3/4" (19.5 cm)
Reverse

Image of ©1954 Brass Disneyland Letter Opener Van Eaton Auction
© Van Eaton Galleries June 2017 Catalog



Image of ©1954 Brass Disneyland Letter Opener Van Eaton Auction

© Van Eaton Galleries June 2017 Catalog

The Van Eaton Galleries June 2017 Catalog Page 98 Reads: "319. Pre-Opening Disneyland Letter Opener. (Disneyland, 1954) A very rare Disneyland letter opener created in 1954 by American Souvenirs Incorporated to be sold at Disneyland during its opening year. The letter opener has an embossed image of Sleeping Beauty Castle on the handle as well as the word "Disneyland". On the back, there is a 1954 Walt Disney Productions copyright as well as the ASI logo. This is one of the earliest Disneyland souvenirs ever created, and has a beautiful patina. This item measures 7.75"x0.5" and is in good condition with some slight bending. $200-$300". (Item #319 letter opener, sold for $500.00 plus buyer's premium, from the Van Eaton Galleries June of 2017 Prices Realized PDF.) -
Our thanks to Van Eaton Galleries Inc. for their amazing online Disneyana auctions database including Walt's Disneyland Auction and the related, published Prices Realized before commissions.

Disneyland Sleeping Beauty Castle Letter Openers based on my searches, are extremely scarce. Of the three types we've identified so far, the smaller size silver plated style is the hardest to find and larger size brass letter openers are not much easier, I know of only a half dozen or so of the "less scarce" large silver plated Disneyland letter openers that have been offered publicly. (Note: A brass letter opener under close examination, high magnification showed signs of long term tarnish, but no sign that it has ever been silver plated.) We do not know if any of these letter openers ever had much "onstage" time, that is long term sales. Surely, it seems if they were offered for any significant time, they would be more common. It was suggested that they look sort of lethal. Maybe their store time was limited because of that? True, but in 1950s Disneyland you could take your turn at firing a 22 caliber rifle at targets in the Main Street Penny Arcade. Pocket knives and replica weapons were for sale and all in an amusement park where guests weren't screened on entry. Personally, I'm thinking letter openers weren't a big risk then, but it's only my opinion. Hopefully others will chime in with better recollections of this history. If you have additions or corrections for fellow collectors, please contact the web master to share them here with credit.

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